Дом Новости Activision исследует ИИ для разработки новой крупной игры

Activision исследует ИИ для разработки новой крупной игры

Автор : Camila Обновлять : May 03,2025

Activision недавно удивила игровое сообщество, открыв рекламу новых проектов, связанных с их культовыми франшизами, такими как Guitar Hero, Crash Bandicoot и Call of Duty. Тем не менее, гул не был сосредоточен на самих играх, а скорее использование нейронных сетей для создания рекламных материалов.

Guitar Hero Mobile Изображение: Apple.com

Первая реклама появилась в социальных сетях Activision, прожектору Guitar Hero Mobile и направление пользователей на страницу предварительного заказа в App Store. Поклонники быстро обнаружили странные, искусственные визуальные эффекты, которые разжигали широко распространенные дискуссии. Последующие отчеты показали, что другие мобильные названия, такие как Crash Bandicoot Brawl и Call of Duty Mobile, также использовали изображения, сгенерированные AI в своих объявлениях. Первоначально многие подозревали нарушение безопасности, но вскоре он был уточнен как уникальный маркетинговый эксперимент по Activision.

Crash Bandicoot Brawl Изображение: Apple.com

Ответ игрового сообщества был преимущественно негативным. Игроки высказали сильное неодобрение выбора Activision для использования генеративного ИИ над профессиональными художниками и дизайнерами. Были выявлены опасения, что такие методы могут уменьшить игры с «мусором ИИ», причем некоторые даже сравнивают их с спорными движениями электронных искусств в отрасли.

Call of Duty Mobile Изображение: Apple.com

Использование ИИ как в разработке игр, так и в маркетинге вызвало горячие дебаты для активации. Компания открыто призналась в использовании нейронных сетей в создании контента для Call of Duty: Black Ops 6.

В ответ на негативную реакцию некоторые рекламные посты были удалены. Все еще неясно, намерена ли Activision запустить эти игры или просто оценивать общественную реакцию с этими провокационными материалами.

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