Дом Новости Продажи «Звездных войн» объявлены вне закона, и их ждет спад

Продажи «Звездных войн» объявлены вне закона, и их ждет спад

Автор : Audrey Обновлять : Jan 10,2025

Star Wars Outlaws' Sales Underwhelm, Affecting Ubisoft's Stock Сообщается, что долгожданная игра Star Wars Outlaws от Ubisoft не оправдала ожиданий по продажам, что повлияло на цену акций компании. Игра, задуманная как финансовый поворотный момент для Ubisoft, не достигла запланированных показателей продаж, что привело к падению стоимости акций на прошлой неделе.

Финансовые надежды Ubisoft связаны с преступниками из «Звездных войн» и тенями Assassin's Creed

Снижение цен на акции продолжается

Star Wars Outlaws' Sales Disappoint Ubisoft возлагала значительные финансовые надежды на Star Wars Outlaws и грядущую Assassin's Creed Shadows (AC Shadows), представляя их как ключевые долгосрочные инвестиции в своем отчете о продажах за первый квартал 2024–2025 годов. Несмотря на положительные отзывы критиков, продажи Star Wars Outlaws оказались ниже, чем ожидалось.

В отчете Ubisoft за первый квартал 2024–2025 годов подчеркивается важность этих запусков, направленных на укрепление финансового положения компании. Хотя компания сообщила об увеличении количества дней сеансов на консолях и ПК на 15 %, в основном благодаря модели "Игры как услуга", а также о росте числа активных пользователей в месяц (MAU) на 7 % в годовом исчислении до 38 миллионов, производительность оказалась неутешительной. «Звездных войн: Преступники» затмили эту позитивную новость.

Показатели продаж «Звёздных войн: Преступники» описываются как низкие. Reuters процитировало аналитика J.P. Morgan Дэниела Кервена, который отметил, что игра не оправдала прогнозов по продажам, несмотря на положительные отзывы. Кервен пересмотрел свой прогноз продаж в сторону понижения с 7,5 миллионов единиц до 5,5 миллионов единиц к марту 2025 года.

Star Wars Outlaws' Sales Fall Short of Expectations После публикации от 30 августа цена акций Ubisoft упала второй день подряд, 3 сентября, упав на 5,1% в понедельник и еще на 2,4% к утру вторника. Это самая низкая цена акций с 2015 года, а спад с начала года превысил 30%.

Хотя критики в целом хвалили Star Wars Outlaws, игроки воспринимают ее менее восторженно, о чем свидетельствует пользовательская оценка Metacritic 4,5 из 10. И наоборот, Game8 присвоил игре рейтинг 90/100, назвав ее исключительной игрой, которая отдает должное. к франшизе «Звездных войн». Подробный анализ Star Wars Outlaws можно найти в нашем полном обзоре [ссылка на обзор].

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