"Coperni FW25: Fashion Meets Gaming Culture Boldly"

Coperni's Fall/Winter 2025 show was anything but ordinary. Held at the adidas arena in Paris—a venue renowned for hosting esports competitions—the event masterfully blurred the lines between fashion and gaming culture, evoking a sense of both nostalgia and futurism. Instead of the traditional front-row lineup filled with influencers, celebrities, and press, Coperni introduced a groundbreaking twist: 200 gamers seated on ergonomic gaming chairs, actively engaging with Fortnite and other games during the presentation.

This innovative approach transformed the runway into a scene reminiscent of the iconic '90s LAN parties, complete with technical details that celebrated gaming's golden era. The fusion of fashion and gaming extended beyond the set design, deeply influencing the entire collection and offering a fresh perspective on how technology and style can harmoniously coexist.

The FW25 collection was rich with subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to the utility holsters of Lara Croft, the iconic protagonist of Tomb Raider. Additionally, the brand's newly unveiled Tamagotchi bags made their runway debut, serving as a playful tribute to handheld gaming nostalgia.

The influence of gaming-inspired films also played a significant role in the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo appeared throughout, while the high slit in Alice's dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references added a profound depth to the collection, effectively bridging the gap between digital worlds and real-life fashion.

Coperni has long been a pioneer in exploring the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a space traditionally dominated by men—the brand challenges outdated stereotypes and opens up new avenues for inclusivity in fashion.

Image: instagram.com

Beyond the garments themselves, the show was a masterclass in creating viral moments. Hours after the presentation ended, videos of the gamer-filled runway flooded social media, further cementing Coperni's reputation for delivering unforgettable spectacles.

This isn't the first time Coperni has made waves at fashion week. Last season, the brand concluded Paris Fashion Week with a fairytale-like showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is more than just a label—it's a cultural phenomenon.

image: instagram.com

With its FW25 collection, Coperni once again demonstrates its ability to captivate both online and offline audiences. At a time when the future of traditional runway shows feels uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the confines of the fashion industry.

As social media buzzes with reactions to the gamer-infused runway, one thing is clear: Coperni has done it again, solidifying its place as a trailblazer in modern fashion.