Transform your shopping experience with the H&M app, where browsing, shopping, and staying on top of the latest fashion trends become effortlessly enjoyable. Dive into our vibrant fashion feed at your convenience, anytime, anywhere, all consolidated in one easy-to-use app.

Stay updated with instant notifications, effortlessly track your orders, and get inspired by a global community of fashion enthusiasts. With our innovative features, you can even use your own photos to discover similar items available in our inventory, making your shopping journey uniquely personal.

Imagine immersing yourself in our live feed, experiencing the thrill of fashion in real-time. Excited yet? There's more to explore!

When you're in one of our stores and can't find your size or want to check if an item comes in more colors, just scan the price tag. Our SCAN & FIND feature will instantly tell you what's available, making your in-store shopping seamless.

Spotted something that catches your eye? Our VISUAL SEARCH tool lets you delve into our collection using your own photos or screenshots. It smartly recognizes patterns, colors, and styles, presenting you with a curated list of matching or similar items that are currently in stock.

Save your favorite items with a simple tap on the HEART ICON, creating a personalized list that you can revisit anytime.

Stay ahead in the fashion game by enabling PUSH NOTIFICATIONS. Be the first to know about new designer collections, special offers, and exciting events directly on your device!

Ready to elevate your shopping experience? Don't miss out—download the H&M app now!

Upon downloading the H&M app, your data will be processed in line with our Privacy Notice. For more information, please visit hm.com.