Maison Nouvelles Le créateur de la danse de pomme virale de Charli XCX poursuit Roblox sur une utilisation non autorisée dans le jeu

Le créateur de la danse de pomme virale de Charli XCX poursuit Roblox sur une utilisation non autorisée dans le jeu

Auteur : Finn Mise à jour : May 16,2025

Kelley Heyer, un éminent influenceur de Tiktok et le créateur de la "pomme de danse" virale sur la chanson de Charli XCX "Apple", a déposé une plainte contre Roblox. Heyer allègue que Roblox a incorporé sa "danse de pomme" dans leur plate-forme et en a profité sans sa permission.

Pour ceux qui ne connaissent pas les dernières tendances des médias sociaux, la "pomme danse" est une routine de danse populaire que Heyer a chorégraphié et partagé sur Tiktok, qui se déroule sur le morceau de Charli XCX "Apple". Sa popularité a grimpé dans la mesure où elle a été présentée dans la tournée de Charli XCX et sur son compte Tiktok.

Compte tenu de son attrait généralisé, il n'est pas surprenant que Roblox ait cherché à inclure la "danse de pomme" dans une collaboration avec Charli XCX pour leur jeu populaire, Dress to Impressive. Selon un rapport de Polygon, le procès de Heyer, déposé en Californie la semaine dernière, révèle que Roblox l'a initialement approchée pour licencier la danse pour cet événement. Heyer était ouvert à la licence de la danse, l'avant déjà fait avec Fortnite et Netflix sous des accords formels. Cependant, aucun accord de ce type n'a été conclu avec Roblox.

La plainte juridique de Heyer déclare que Roblox a procédé à la publication de l'émote "Apple Dance" à vendre pendant l'événement, même si les négociations étaient toujours en cours et sans obtenir son consentement. Elle affirme que Roblox a vendu plus de 60 000 unités de l'émote "Apple Dance", générant environ 123 000 $ de ventes. Le procès soutient en outre que l'Emote, bien que partie d'un événement Charli XCX, n'est pas lié à la chanson ou à l'artiste, affirmant que la danse est uniquement la propriété intellectuelle de Heyer.

Le procès accuse Roblox de violation du droit d'auteur et d'enrichissement injuste. Heyer cherche les bénéfices réalisés par Roblox à partir de la danse, ainsi que des dommages pour le mal à sa marque et à elle-même, et aux honoraires d'avocat.

MISE À JOUR 14:15 PM PT: L'avocat de Heyer, Miki Anzai, a publié une déclaration disant: "Roblox a avancé en utilisant l'IP de Kelley sans un accord signé. Kelley est une créatrice indépendante qui devrait être rémunérée équitablement pour son travail et nous n'avons vu aucune autre option que de déposer une poursuite pour prouver cela.

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