Heim Nachricht Hoshimi Miyabi verhalf Zenless Zone Zero zu einem neuen Umsatzrekord

Hoshimi Miyabi verhalf Zenless Zone Zero zu einem neuen Umsatzrekord

Autor : Camila Aktualisieren : Jan 24,2025

Das mobile Sensation™: Interaktive Storys von HoYoverse, Zenless Zone Zero, setzt seinen Aufwärtstrend fort. Das jüngste Update 1.4 mit dem Titel „And the Starfall Came“ brachte das Spiel auf rekordverdächtige 8,6 Millionen US-Dollar an täglichen Ausgaben mobiler Spieler und übertraf damit sogar die beeindruckenden Startzahlen vom Juli 2024.

Laut AppMagic hat der kumulierte mobile Umsatz von Zenless Zone Zero bereits 265 Millionen US-Dollar überschritten. Der Erfolg von Update 1.4 wird auf die Einführung neuer Charaktere wie Hoshimi Miyabi und Asaba Harumasa sowie auf verbesserte Spielmechaniken, neue Umgebungen und Spielmodi zurückgeführt, die alle zu höheren Ausgaben der Spieler führen.

Image: appmagic.com

Die kostenlose Verfügbarkeit von Harumasa als Werbefigur, gepaart mit einem fokussierten Banner mit Hoshimi Miyabi, trug erheblich zu diesem Umsatzanstieg bei.

Bemerkenswert ist, dass das 1.4-Update das Spielerengagement weit über die typischen Post-Update-Trends hinaus aufrechterhalten hat. Im Gegensatz zu dem üblichen Ausgabenrückgang nach dem Update innerhalb einer Woche konnte Zenless Zone Zero über 11 aufeinanderfolgende Tage lang tägliche Einnahmen von über 1 Million US-Dollar erzielen und nach zwei Wochen sogar über 500.000 US-Dollar pro Tag liegen.

Obwohl Zenless Zone Zero unbestreitbar erfolgreich ist, liegt es hinsichtlich des Gesamtumsatzes immer noch hinter den Flaggschifftiteln von HoYoverse, Genshin Impact und Honkai: Star Rail.

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