Maison Nouvelles Pokémon reconnu comme la marque de divertissement la plus influente au Japon en 2024

Pokémon reconnu comme la marque de divertissement la plus influente au Japon en 2024

Auteur : Violet Mise à jour : Jan 07,2025

GEM Partners, une agence de marketing, a publié les résultats d'une enquête majeure examinant la portée de la marque sur sept plateformes médiatiques au Japon. L'enquête, menée mensuellement auprès de 100 000 participants âgés de 15 à 69 ans, utilise un « score de portée » unique pour mesurer l'interaction quotidienne avec la marque via des applications, des jeux, de la musique, des vidéos et des mangas. Pokémon s'est assuré la première place, avec un score remarquable de 65 578 points.

La domination de Pokémon découle en grande partie de ses performances dans la catégorie App Games (50 546 points, 80 % de son score total), alimentées par la popularité durable de Pokémon GO et le lancement récent du jeu de cartes à collectionner Pokémon Pocket de DeNA. D'autres contributions proviennent des catégories Vidéo domestique (11 619 points) et Vidéo (2 728 points). Des collaborations stratégiques, telles que le partenariat Mister Donut, et la popularité croissante des jeux de cartes à collectionner ont également accru sa portée.

Le rapport financier 2024 de The Pokémon Company souligne ce succès, faisant état d'un chiffre d'affaires de 297,58 milliards de yens et d'un bénéfice brut de 152,23 milliards de yens. Cette performance financière consolide la position de Pokémon en tant que marque leader et en pleine expansion au Japon.

La franchise Pokémon englobe une gamme diversifiée de médias, notamment des jeux vidéo, des émissions et des films d'animation, des jeux de cartes à collectionner et d'autres produits. The Pokémon Company, créée en 1998, gère les opérations de la marque, une coentreprise entre Nintendo, Game Freak et Creatures.

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